The entire event is getting some major Xbox branding as a result, with the logo being a big Xbox controller as seen above, and it's all going to be broadcast on ESPN2 from 9pm ET on Thursday the 18th.
Here's what Chris Lee, vice president of Xbox marketing had to say about the partnership today:
If you're interested in actually attending the event at Ford Center at The Star in Frisco, Texas, tickets will soon be available via www.XboxBowl.com — although that website isn't leading anywhere at the time of writing.
We assume attendees will get to at least play some College Football 26 and maybe get their hands on some Xbox-branded merch, but who knows! This is a pretty cool partnership either way.
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