Gaming News

Rockstar Games' marketing push for GTA 6 has spilled into the real world in a big way — and it's come with a bill attached. According to a new report from The Miami Herald, Rockstar has agreed to pay Miami-Dade County close to $1 million for the right to slap a "Welcome to Vice City" sign atop the Kaseya Center, the county-owned arena where the NBA's Miami Heat play. The sign is already going up, and it's tied directly to the game's fiction: in GTA 6 and GTA Online, the Kaseya Center is reimagin

The multiplayer companion to Grand Theft Auto VI is shaping up to be a much later addition than some fans hoped, according to comments from Twitch CEO Dan Clancy following discussions with Rockstar Games. Speaking to reporters at the Tokyo Game Show, Clancy indicated that whatever form GTA Online's successor takes, it won't be launching alongside the base game this November. Instead, he pointed to 2027 as the likely window for the online component, framing it as a second major wave of attention

Rockstar Games has officially confirmed Grand Theft Auto VI: The Album, the game's dedicated soundtrack release, alongside collector's edition vinyl pressings that will launch alongside the game itself. The announcement follows a string of teaser billboards that appeared across Miami, Los Angeles, and New York City in partnership with Spotify, with several artists sharing matching artwork on their own social channels in the lead-up. Rockstar has also indicated that further details are on the way

Take-Two Interactive CEO Strauss Zelnick has broken his silence on the Grand Theft Auto VI Extended Look, offering the clearest explanation yet of why Rockstar's Netflix special was built the way it was — and it turns out entertainment was only half the job. Zelnick sat down with GamesBeat this week for a wide-ranging interview covering GTA VI's marketing strategy, and the Extended Look inevitably came up. It's been almost a month since the 27-minute special first aired exclusively on Netflix, a

Shawn Fonteno, the actor and voice behind Franklin Clinton in Grand Theft Auto V, says he won't be jumping into another stream with Kai Cenat — and he laid out exactly why during a recent sit-down on the Dope as Usual Podcast. Fonteno has crossed paths with Kai multiple times over the years, including bringing his cousin Young Maylay — the voice of CJ in San Andreas — onto Kai's channel for some fan-favorite moments. On the surface, it's looked like a solid relationship between two of gaming's b

Rockstar's marketing push for Grand Theft Auto VI has moved off screens and onto city streets. New billboards featuring GTA 6 artwork have gone up across the United States, marking one of the first times a third party has helped promote the game in physical space — following YouTube's earlier takeover of a Times Square screen to promote the game's second trailer. The billboards follow closely on the heels of several musicians sharing new pieces of GTA VI artwork across their social channels. Wi

Rockstar Games has kicked off a fresh GTA Online Weekly Update, and it's a loaded one. The Business Rivalries event — the publisher's first extended monthly rewards push in a couple of years — rolls on, a new supercar has dropped out of its GTA+ exclusivity window, and players have a fresh batch of vehicles, discounts, and bonus GTA$ to chase between September 17th and 23rd. Here's everything worth knowing about this week's update. New Vehicle: Pegassi Horus Goes Public The Pegassi Horus, previ

Sony isn't just giving Grand Theft Auto VI a spot on the show floor at Tokyo Game Show 2026 — it's giving the game its own theater, and handing out free merchandise to anyone who shows up. Running September 17 through 21, PlayStation's TGS 2026 booth includes a dedicated "Grand Theft Auto VI: An Extended Look" theater. Visitors sit down to watch the 30-minute Extended Look trailer on a 300-inch screen, with Sony's floor haptics rumbling underneath to add a bit of physical weight to the presentat

Rockstar Games has pushed a new patch for GTA V and GTA Online, and this one didn't come with any fanfare — it quietly strips a well-liked track off one of the game's radio stations. The change was first flagged by dataminer Tex2, who spotted that Tuesday morning's patch removes Moloko's "The Time Is Now" from Non Stop Pop FM. The song has been a station staple for years, and its disappearance didn't go unnoticed — fans took to social media almost immediately to voice their frustration. So far,

Grand Theft Auto VI's marketing push took an unexpected turn this week, and for once it wasn't Rockstar driving the conversation — it was the artists themselves. On Tuesday afternoon, a wave of musicians simultaneously shared brand-new artwork tied to GTA 6, catching fans off guard with a coordinated drop rather than a single Rockstar-led reveal. Six pieces of art surfaced in total, credited to Travis Scott, Morgan Wallen, Freebandz (Future's record label), CA7RIEL & Paco Amoroso, Raúl Aleja

A fresh data report has put hard numbers behind something GTA fans already suspected: getting featured in the Grand Theft Auto VI Extended Look trailer was rocket fuel for the artists involved. Music industry analyst Mat Ombler of MusicEXP dug into streaming and social platforms to quantify the fallout from the trailer, covering the week of August 27 to September 3. The results paint a picture of a marketing moment with real, measurable commercial weight — not just hype among the game's own fanb

Grand Theft Auto VI now has its first confirmed cast member, and the news didn't come from Rockstar Games — it came from the actor himself. Speaking with the Associated Press at the BAFTA TV Tea Party, Stephen Root was asked directly about the long-running fan theory tying him to GTA VI. He didn't dodge it. "Yeah, you're gonna see me in there," Root said, adding, "It's coming out November 19th." The moment closes the book on one of the game's worst-kept secrets. Speculation that Root voices Bria

Real-world GTA 6 marketing has cleared a major hurdle in South Florida. The Miami Beach City Commission has voted 4-3 to let Rockstar Games place large-scale advertisements around the city ahead of the game's November 19 launch, reversing the tone set earlier by Miami-Dade officials who had objected to promoting a game they said "glorifies" violence against police. The scale of what's being approved is notable. Signage could run larger than 5,000 square feet, with a price tag of roughly $208,000

New viewership data is putting a dollar figure on just how much Netflix may have gained from its brief but headline-grabbing GTA VI exclusivity deal — and while the number is nowhere near the reported cost of securing the footage, it tells an interesting story about what the partnership actually delivered. According to analytics firm Ampere Analysis, cited via GamesIndustry.biz, Netflix picked up more than 100,000 new sign-ups in the United States during the six-hour window it held exclusive rig

A new GTA+ cycle has kicked off for September, and Rockstar Games is once again sweetening the pot for subscribers with a free supercar, exclusive customization options, and the usual stack of recurring perks. The new Month 54 benefits run from September 10 through October 7. Free Vehicle: Pegassi Horus The headline reward this cycle is the Pegassi Horus, which GTA+ members can claim at no cost despite its $2,810,000 price tag at Legendary Motorsport. The catch is timing: the Horus is only free

Rockstar Games' month-long Business Rivalries Event has rolled into its second stretch, and this week's GTA Online update (running September 10-16) puts motorcycle clubs front and center while adding a fresh supercar to the game's ever-growing roster. A New Ride for GTA+ Members The headline addition this week is the Pegassi Horus, now available exclusively to GTA+ subscribers. Non-members will have to wait out a one-week exclusivity window before they can pick it up from Legendary Motorsport s

Red Dead Redemption 2's honor system let players shape Arthur Morgan into a saint or a psychopath, with the game's NPCs responding accordingly. Fans have wondered for months whether Grand Theft Auto 6 would import a similar mechanic into Leonida — and according to new reporting, the answer is yes, with a catch. Rockstar has apparently built a comparable reputation mechanic into GTA 6, referred to internally as the "Criminal Profile." Details have surfaced gradually through preview coverage from

Downtown Miami is moving toward letting Rockstar Games take over its skyline with Grand Theft Auto VI advertising, and the timeline is tight: banners could start going up as early as next month. According to a report from The Miamian, Miami District 2 Commissioner Damian Pardo is sponsoring an ordinance heading to the city commission agenda on September 10th that would authorize temporary banners, building wraps, and promotional displays advertising GTA VI across the city. The kind of signage wa

The livestreamed reaction to Grand Theft Auto VI's Netflix debut has turned out to be one of the biggest moments in gaming broadcast history. According to new data from Stream Charts, co-streams of the GTA VI Extended Look peaked at just under 3.97 million concurrent viewers, making it the largest live gaming event of 2026 so far — edging out Summer Game Fest's previous high of 3.81 million. The 27-minute trailer premiered exclusively on Netflix, putting it behind a paywall before it eventually

Rockstar Games has never been known for rushing its biggest releases onto PC, but a new wave of industry chatter suggests Grand Theft Auto VI might actually break that pattern. The speculation traces back to the September 4 episode of the VGC Podcast, where veteran gaming journalist Andy Robinson said there's "a bit of noise" in the industry pointing toward an earlier-than-expected PC version of GTA 6. According to Robinson, "I do think they'll push the PC version up. There is a bit of noise abo

Grand Theft Auto VI merchandise is finally trickling out into the world, and the latest drop comes in an unexpected form: a set of official stickers hidden inside a magazine. The stickers surfaced as part of Dazed's autumn 2026 issue, which dedicates a major feature to GTA VI. One of the issue's cover variants features artwork of Jason and Lucia set against the neon backdrop of Vice City, and buried inside the print edition is a run of seven stickers celebrating the game. The set includes a "I ❤

Rockstar Games' Extended Look at Grand Theft Auto VI didn't just break viewership records — it's now reshaping listening habits on streaming platforms weeks after it aired. New data from Spotify, Billboard and Shazam shows several songs featured in the 26-minute PS5 gameplay reveal experiencing enormous, near-instant surges in plays and playlist adds, the latest sign of just how far the trailer's cultural reach has extended beyond gaming circles. Spotify: a 130,000% spike Spotify shared data wit

Rockstar Games pushed a fresh update to the Rockstar Games Launcher on Thursday, bringing a batch of bug fixes and backend improvements aimed at keeping the PC platform running smoothly for players who use it to access the studio's catalog. Before diving into the patch notes, there's an interesting discovery to flag first. Dataminer Tex2 spotted a reference to a "Streamer Mode" setting tucked into the update files. The speculation is that this could tie into the new in-game overlay Rockstar teas

A proposed city-wide marketing partnership between Rockstar Games and Miami-Dade County for the launch of GTA 6 has run into resistance from local law enforcement, with a Republican Commissioner and the County Sheriff publicly rejecting the idea. What Was Proposed Last month, details leaked of a pitch sent to Rockstar by Miami-Dade Mayor Daniella Levine Cava's office, outlining ways the county and the studio could collaborate on a major marketing push around GTA 6's launch. The proposal reported

Grand Theft Auto VI's Extended Look didn't just dominate Netflix's charts — it's now moving hardware off store shelves. The 27-minute gameplay deep dive premiered on Netflix last week and became the platform's most-watched program worldwide, with more than 31 million viewers tuning in. That kind of reach was always going to ripple outward, and new retail data suggests it already has. According to Nielsen IQ figures reported by The Game Business, UK PS5 sales rose 33% in the week following the re